How do you engage a prospect who originally tells you, “I’m not interested”?
I often run into prospects who at first tell me they don’t have an interest or a need… but once I get them talking… it’s a whole different story. Sometimes, they turn into my best clients! How do you engage a prospect who originally tells you, “I’m not interested”?
Sales & Leadership Strategist – SalesBlogcast.com Professional Speaker | Author | Social Media | Web 2.0 | TopLinked.com
Turn it into an opportunity for them to be the expert. Ask them if you can buy them lunch and pick their brains to help refine your approach for the next customer (be careful about walking the line between listening and selling). Get them talking. Ask lots of questions. Try to demonstrate knowledge and insight by asking the *right* questions and try to be complimentary about the things that seem innovative or well executed. If it’s relevant, talk about what you or your other clients have done that might be helpful (but not in the context of a sale. This is a “meeting of minds” and not a sales pitch) People love to be the experts and the valued for their knowledge (just look at Linkedin 🙂 A lot of people also react positively to the “Help me, Obi-Wan!” approach that they’re in a unique situation to be able to save you. If you also get someone who’s passionate about their business, you’ll develop a bond and rapport through this approach that you’ll never get by trying to directly sell to them. At the end of the session, *don’t go in for the kill*!!!!! If they perceive it as a sales pitch, you’re dead. Just thank them profusely, ask if they have any additional leads and try to keep the door open for followups. Then look for opportunities to hook up again (a new product or service offering, some new set of questions or ideas, etc.) Treat it as networking rather than sales and build your reputation with the client before jumping back in for the sale. It’s more difficult once you got the “Not Interested”, but it’s certainly not impossible