Should your business allow staff access to Social Networks in the office.,,. while using them to build business traffic?.
Facebook on or off? I recently suggested to a client that to add value to his new website – he needs a Facebook and Myspace presence for his company … a recruitment and temporary staffing business. His reply was that he was turning off access to them because his staff waste to much time there.
How do I convince him to balance the benefits with the distractions?
Helping People/Organisations to Build Dynamic, Vital Brands using Social Media Marketing
Social networks are a double-edged sword.
There’s a lot of value to social networks for business contacts, customer interaction, feedback, and just providing a “human face” to the company. But when you blur the lines between the business and personal interactions, you run the risk of someones “off hours” activities reflecting poorly on the company. The flip side of that is that you may find yourself in a position of trying to exert control over what amounts to someone’s personal life.
My recommendation is that the access be allowed, but that personal profiles and “company presence” profiles be kept seperate. Make it clear that the “company presence” profile is subject to review and audit and has to conform to some sort of “appropriateness” guidelines. (also, that it shouldn’t be linked to personal profiles…if it is, they become subject to the same guidelines).
Encourage peer review of the profiles or assign someone to periodically review how these profiles/presences are maintained and managed. It’s not that much different than an employee writing letters to the editor or giving public presentations or interviews. If they’re doing it on behalf of the company, let them do it on company time, with company resources and while adhering to company standards. If it’s personal, then do it on your own time and keep the company out of it completely.
Where it gets a little more hazy is with sites like LinkedIn. It’s clearly a business tool and people can easily maintain professional profiles, relationships and exchanges that are business appropriate but not neccessarily related to the company. I tend to view these as “professional development”. If my staff wants to engage in these discussions, it helps to develop business skills, grow their professional network and helps to increase their overall value to the company. Each exchange is like a little “mini conference” or Users Group meeting without the cost of travel and living.
With that said, if they spent 6 hours a day on social networking sites, they’d better spend the rest of the day working on resumes 🙂